AI Case Study
You just got a 78-page RFP.
Deadline: 48 hours
Monday, 9:42 AM
You open the document
Scroll… Scroll… Scroll…
Half the answers already exist somewhere in your company.
You just don’t know where.
❌ Today
- Days of writing
- Endless copy-paste
- Constant expert follow-ups
✅ With AI Agent
- Draft in minutes
- Auto-filled responses
- Ready for review
0
Time Reduction
3x
Faster Drafting
↓
Expert Dependency
RFPs aren’t a writing problem
They’re a knowledge retrieval problem
My Role
- Led UX design for AI workflows
- Defined system interaction patterns
- Designed and built frontend prototype
A typical RFP day
9:00 AM RFP received
10:30 AM Searching past responses
1:00 PM Waiting for expert input
4:00 PM Still drafting
Next day Reviewing & fixing inconsistencies
Where time was spent
The Problem
Teams weren’t creating new answers—they were searching, copying, and rewriting existing ones. This made proposal creation slow, repetitive, and heavily dependent on domain experts.
Time Intensive
4–6 hours per proposal
Knowledge Dependency
Experts repeatedly involved
Inconsistency
No standardized responses
Key Insight
80% of RFP responses were repetitive and existed within internal documents. The challenge wasn’t writing — it was retrieving and structuring knowledge efficiently.
Solution
Designed an AI-powered agent that retrieves internal knowledge and generates structured, context-aware RFP responses, significantly reducing manual effort.
What if this was all it took?
🗎 Upload RFP
⚙️ AI parses + retrieves knowledge
✨ Draft generated in minutes
Designing the AI System
Knowledge Layer
Structured internal documents for retrieval
AI Layer
Generates contextual responses using prompts
User Layer
Review, edit, and approve outputs
Workflow Transformation
Before
Sales → Expert → Draft → Review → Submit
After
Sales → AI Agent → Review → Submit
Designing for AI Constraints
Building AI-driven products requires balancing automation with user trust, accuracy, and control.
Handling Hallucinations
Designed structured input and knowledge retrieval to minimize incorrect or fabricated responses.
Accuracy FirstTrust & Transparency
Clearly indicated AI-generated content and allowed users to understand source context.
User TrustUser Control
Enabled users to edit, refine, and override AI outputs to ensure reliability in critical workflows.
Human in LoopEditable Flows
Designed flexible workflows where users can review, modify, and finalize responses before submission.
FlexibilityKey Design Decisions
Transparency
Users can see and edit AI-generated responses
Control
Manual override for critical responses
Accuracy
Structured inputs reduce hallucinations
Final Design
Intro Page
AI-Powered Document Generation
Generate structured documents automatically using AI-driven prompts and templates.
Search Workflow and Templates
Configure and manage reusable search workflows and document templates.
RFP Search Using Predefined Prompts
Quickly find relevant RFPs using standardized, ready-to-use AI prompts.
Test Lab / Prompt Engineering
Create Predefined Prompts
Design reusable prompts to ensure consistent and efficient content generation.
Prompt Details & Configuration
Define prompt behavior, scope, and parameters for accurate AI outputs.
Advanced Prompt Configuration
Fine-tune AI responses using advanced rules and control settings.
Template Management
Template Creation
Build structured templates to standardize document generation
Template Details Setup
Configure metadata, naming, and ownership details for templates
Add Sections to Template
Dynamically create and customize sections within a template
Generate Content
Template Configuration & Rules
Control template behavior, permissions, and generation logic
AI Content Generation
Generate high-quality content automatically using AI models
Confidence Score Assignment
Assign AI-generated confidence levels to validate output reliability
Request Management
Rich Text Editor (RTE) for Content
Edit and refine generated content using a powerful rich text editor
Current Request Dashboard
View and track all ongoing and completed content generation requests
Uploaded Files Repository
Access and manage all files uploaded for document generation
Impact
🙍♂️ User Testing Participants
- 6 Business Analysts
- 5 Administrative Staff
- 4 Software Developers
📝 Tasks to complete using AI
- Generate a professional invoice from a template
- Customize a report using the document builder
- Export documents in PDF, DOCX, and Markdown formats
- Use AI-assisted content generation to populate sections
- Reduced dependency on subject matter experts by 40%
📶 Statistics to analyze AI
- Success rate
- User satisfaction
- Average generation time
- Ease of use (SUS score)
🎢 Quick Insights
- Document export is fast and reliable
- Love the AI suggestions—it saves time
- AI sometimes adds irrelevant content
- Reduced proposal drafting time by ~60%
Key Learnings
- AI UX requires balancing automation with trust
- Structured knowledge is critical for accuracy
- User control is essential in AI-driven workflows
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