Quantitative Research
Data-Driven Foundations
We surveyed 24 Maruti stakeholders and floor managers to isolate the most critical pain points for the initial product launch.
45 %
Prioritized Service Status visibility over payment history.
82 %
Requested Hindi as the primary operating language.
20 +
Complex report formats condensed into 4 templates.
100 %
Task completion rate in “Recharge” usability testing.
The Impact Logic
Quantifying the shift from manual friction to scalable automation for MSIL partners.
यदि साइट हिंदी में उपलब्ध हो तो यह बेहतर होगा।
(Agar site Hindi mein available ho toh zyada better rahega.)
मैं अपने सर्विस पेज पर मारुति के लेटेस्ट प्रमोशन्स दिखाना चाहता हूँ। क्या यह संभव है?
(Main apne service page par Maruti ke latest promotions dikhana chahta hoon. Kya yeh possible hai?)
मैं रिपोर्ट और चालान (इनवॉइस) दोनों को एक्सेल में डाउनलोड करना चाहता हूँ।
(Main reports aur invoices dono ko Excel mein download karna chahta hoon.)
मैं सर्विस का विस्तृत विवरण और उसके लाभ पढ़ना चाहता हूँ।
(Main service ki detailed description aur uske benefits padhna chahta hoon.)
100%
Task Completion
Fast
Site Performance
WCAG
Accessibility
3 MVP
Modular Release
Design principles that shaped the product
Mobile-First Experience
Driven by majority usage behavior
Multi-Format Content System
Support different user preferences
Progressive Content Consumption
From quick scans → deep dives
Trust-Driven Design
Clear, unbiased, and structured content
Human-Centered Storytelling
Stories that connect emotionally
User Insights
What Dealers Really Needed
Real feedback from MASS partners that shaped the platform experience.
Design Architecture
Engineering for the
Service Floor Environment
UX Rationale
Hindi/English Toggle placed at thumb-zone for easy accessibility.
UX Rationale
Hindi/English Toggle placed at thumb-zone for easy accessibility.
Design Architecture
Engineering for the
Service Floor Environment
Design Architecture
Engineering for the
Service Floor Environment
UX Rationale
Hindi/English Toggle placed at thumb-zone for easy accessibility.
UX Rationale
Hindi/English Toggle placed at thumb-zone for easy accessibility.
Design Architecture
Engineering for the
Service Floor Environment
Design Architecture
Engineering for the
Service Floor Environment
UX Rationale
Hindi/English Toggle placed at thumb-zone for easy accessibility.
UX Rationale
Hindi/English Toggle placed at thumb-zone for easy accessibility.
Design Architecture
Engineering for the
Service Floor Environment
The Impact Logic
Quantifying the shift from manual friction to scalable automation for MSIL partners.
Market Scale
Partner Onboarding
Enabling prepaid models to unlock access for 2,000+ MASS partners.
Baseline
Restricted Access
Impact
2,000+
Adoption
Multilingual UX
Hindi-first design achieving 100% task completion.
Baseline
Language Barriers
Impact
100%
Efficiency
Admin Governance
Real-time dashboards replacing manual workflows.
Baseline
Manual Reporting
Impact
Live
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