Digitalizing Service Station Growth.
Solving the prepaid recharge bottleneck for 1,000+ Maruti Suzuki Authorized Service Stations (MASS).
Timeline
6 Weeks/Mod
Role
Lead Product Designer
Phase
3 MVP Cycles
Overview : MSIL Digital Transformation
Driving Growth for MASS Dealers.
To bridge the credit gap, we engineered a Prepaid Recharge Portal specifically for Maruti Suzuki Authorized Service Stations. The goal: Uninterrupted access to AI services through a high-trust, Hindi-first interface.
Here’s a quick summary, if you’re in a hurry!
The Challenge
MASS dealers are financially constrained and not tech-savvy. They lacked a way to access premium MSIL services due to a lack of postpaid credit.
The Solution
A multi-pronged digital framework designed to empower dealer autonomy.
Prepaid Model
Enabling advance fund management to ensure uninterrupted service.
Multilingual Access
Hindi-first interface for non-English speaking technicians.
WCAG 2.2 Level A
Ensuring accessibility for a varied demographic of service engineers.
Business Insights
Admin dashboards to monitor dealer performance and usage.
Quantitative Research
Data-Driven Foundations
We surveyed 24 Maruti stakeholders and floor managers to isolate the most critical pain points for the initial product launch.
45 %
Prioritized Service Status visibility over payment history.
82 %
Requested Hindi as the primary operating language.
20 +
Complex report formats condensed into 4 templates.
100 %
Task completion rate in “Recharge” usability testing.
User Insights
What Dealers want What they got
Real feedback from MASS partners that shaped the platform experience.
यदि साइट हिंदी में उपलब्ध हो तो यह बेहतर होगा।
(Agar site Hindi mein available ho toh zyada better rahega.)
मैं अपने सर्विस पेज पर मारुति के लेटेस्ट प्रमोशन्स दिखाना चाहता हूँ। क्या यह संभव है?
(Main apne service page par Maruti ke latest promotions dikhana chahta hoon. Kya yeh possible hai?)
मैं रिपोर्ट और चालान (इनवॉइस) दोनों को एक्सेल में डाउनलोड करना चाहता हूँ।
(Main reports aur invoices dono ko Excel mein download karna chahta hoon.)
मैं सर्विस का विस्तृत विवरण और उसके लाभ पढ़ना चाहता हूँ।
(Main service ki detailed description aur uske benefits padhna chahta hoon.)
100%
Task Completion
Fast
Site Performance
WCAG
Accessibility
3 MVP
Modular Release
User Persona
The Under-Resourced Dealer
Real feedback from MASS partners that shaped the platform experience.
Design principles that shaped the product
A set of foundational decisions that guided the experience from usability to scale.
Remove credit barrier with a prepaid marketplace
Design a prepaid wallet + service subscription flow so MASS dealers can access MSIL services without postpaid eligibility
Multi-Format Content System
Supports different user preferences
Progressive Content Consumption
From quick scans → deep dives
Trust-Driven Design
Clear, unbiased, and structured content
Human-Centered Storytelling
Stories that connect emotionally
Simplifying Credit Workflows for Dealers
Wireframe Strategy & Iteration
Translating complex postpaid logic into a lightweight interface for MASS dealers
UX Rationale
Clear tab-based segregation reduces cognitive load and enables faster scanning and decision-making for Mass Admins
Service Visibility
Service Plan Visibility
by Status
Right chart for the right insight
Adaptive
Performance Visualization
UX Rationale
Chart types based on selected parameters ensures data is presented in the most meaningful format
UX Rationale
A centralized dashboard shows key metrics and actions upfront for faster decisions.
At-a-glance control for informed decisions
MSIL Admin
Command Dashboard
Track usage anytime, on any device
Responsive
Service Usage Status
UX Rationale
A responsive view ensures service usage is easily accessible across screen sizes, enabling quick checks and informed actions on the go.
UX Rationale
Screen for approve or deny pending requests for dealers when they register.
Manage Requests
MSIL Admin
Manage Requests
Ready to see the Prototype?
Open Figma DesignUser Insights
The Impact Logic
Quantifying the shift from manual friction to scalable automation for MSIL partners.
Market Scale
Partner Onboarding
Enabling prepaid models to unlock access for 2,000+ MASS partners.
Baseline
Restricted Access
Impact
2,000+
Adoption
Multilingual UX
Hindi-first design achieving 100% task completion.
Baseline
Language Barriers
Impact
100%
Efficiency
Admin Governance
Real-time dashboards replacing manual workflows.
Baseline
Manual Reporting
Impact
Live
Leave a Reply